Saturday, May 23, 2020

Price Reduction And Unethical Purchasing Behaviour

After the research finds out that price is a factor to cause the gap, it will continue to investigate more on to what extend the price offers convinced customer to unethically purchase and abandon their ethical intention. As shown on figure 4.4.2, the mean scores tend to increase along with the increasing in the degree of price reduction of unethical products for both Thais and UK charts. This means that both nations tend to accept unethical garment if it offer a price reduction. Also, on every degrees of price saving, Thai have more tendency to buy unethically made cloth than UK. To clarify, both of the chart from Thailand and UK show a linear distribution and have a positive relationship between price reduction and unethical purchasing behaviour. This is another evidence to suggest that the rival of ethical product price is a factor that makes people neglect their ethical goals. Also, it suggests that price sensitivity of customers are a factor that widen the gap. The result is cor responding with Jà ¤gel et al. (2012), and Creyer and Ross (1997) as they suggested that without price reduction on ethical product people will find a cheaper alternative and emphasize more on price than ethical issues. As the scale are ranged between 1 to 7, the mean score of price saving of 10% are pretty closed to the scale of 1 which is extremely unlikely for both of the Thai and UK chart with the mean score of 2.63 for Thais and 3.04 for UK. On the opposite side, it also show the mean scoresShow MoreRelatedThe Expansion Of Multinational Corporations ( Mncs ) Essay900 Words   |  4 Pagesgeographies of retail connecting production, distribution and consumption. MNCs growth has led to greater purchasing power of companies as they expand. Purchasing power can be used to impact upon the geographies of retail production through processes of restructuring, merges and divestment (Alexander and Quinn, 2002). Large retailers use their power to transform the market. 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