Meeting the Challenge of Sustainable Business Essay

Meeting the Challenge of Sustainable Business - Essay Example tly, the paper recommends that the NIOC would respond through prioritized strategies: increased environmental preservation programs, building technological capabilities, expanding programs for socioeconomic concerns, monitoring Iran’s geopolitical status as well as adjusting operations to cope in a stringent legal environment. This approach would ensure sustainability by minimizing unfavourable uncertainties. The global business environment is very dynamic and present trends that could lead to the failure of the business. Analysis of the recent trends could give insight on future trends in the business environment and enable planners develop long-term sustainable strategies for their company. This is important to ensure the businesses do not experience undesired difficulties that may lead to failure or decreased profits. The current business scenario for the oil industry could provide rich information on the anticipated scenario in the long future and enable oil firms such as the National Iranian Oil Company (NIOC) develop effective sustainable strategies. The present oil business environment experience changes in geopolitical, technological, socioeconomic, legal and environmental factors useful in developing sustainable response strategies for a firm. Current trends include increased environmental concerns due to pollution of oil products and practices of cutting costs to increase compe titiveness. There are global politics on Iran’s oil supplies associated with involvement in the manufacture of nuclear weapons as well as support for terrorism. This paper will discuss about the present oil business scenario for NIOC to project the scenario in 2055 and develop sustainable response strategies for the company’s future scenario. The global oil industry experience huge concerns over the negative impacts of oil on the environment. Oil is the main source of pollution through emissions of carbon dioxide gas, which the main contributing factor in global warming

Current issue in global business Essay Example | Topics and Well Written Essays - 750 words

Current issue in global business - Essay Example In 2008, one of the most severe financial crises since the Great Depression struck. Banks had been lending money recklessly for several years and this led to a serious asset bubble. To make things worse, many of the people who borrowed money were completely unable to pay off their debts as they became due. Banks and businesses collapsed. Millions of people were laid off. Credit dried up, making it very hard to borrow money and allow companies to begin the rebuilding process. Throughout these problems, corporate taxes remained high in most developed countries. In Canada, they were reduced somewhat, with an eye towards encouraging business opportunities (Vieira). Elsewhere, however, they remain high and continue to limit the amount of jobs that can be created and the economic re-bound that is desperately required to restore western economies to a level comparable to pre-2008. This is an issue for everyone who cares about global stability and economic growth. The backbone of our economi es are our corporations, be they small family-owned businesses are huge multi-national companies. We need to work hard to create environments in which they can thrive and hire employees. There are those who would wish to raise corporate tax rates and effectively stifle growth. ... They wish to see Ireland's advantage wiped out completely. Ireland has been forced to accept a massive bailout from the EU and so far has managed to keep its tax rate, a point of national pride, but only after great duress was brought to bear on its government by countries such as France, which have a high corporate tax rate and don't like Ireland's competitive tax advantage (EU Business). When countries squabble like this, it is businesses that lose out. This kind of instability is anathema to good business. They have a very difficult time planning long-term when they are not sure what the tax rate will be a few years down the line. Stability is key in these kinds of situations. Some say that lowering corporate tax rates is the wrong policy. It involves giving extra cash to those who need it less. They suggest it makes more sense to give money to education programs and needy families. But they miss the point. Lowering corporate taxes jump-starts business. It allows companies to hire more people. Businesses form the cornerstone of the economy. We should not punish them with high taxes. Of all countries in the world, it is most surprising to learn that the United States has one of the highest tax rates in the world. Despite the fact that it is often seen as a champion of business, it makes life very difficult for them. Even Republicans see fit to attack business when they talk about putatively lowering taxes. A recent article discusses the opinion of Eric Cantor, the majority Republican leader in the House: As a first step toward that wider overhaul, Mr. Cantor said he supports allowing U.S. multinational corporations to bring nearly $1.2 trillion in profits derived from foreign operations onshore at a temporary lower tax rate, in a bid to

Canadas benefits of globalisation

Canadas benefits of globalisation Throughout many years the issue of Globalization has been around and has only been uprising to a broader term. Globalization has impacted everyone from Europe too North America, everyone around the Globe. However, even though the term globalization in modern times is distinct from what it may have been years ago, it has still been around. One country in particular that has been coming more into familiarity with globalization is Canada and many Canadians have debated whether globalization is good or bad for the country. By definition globalization is the growth to a global or worldwide scale. Globalization describes an ongoing process by which regional economies, societies and cultural have become integrated through a globe spanning network of communication and trade. The term also refers equally to political, social, cultural, and environmental interdependence. Within the political aspect, globalization means that the governments are increasingly implicated in events that occur well beyond their own borders. When looking at the cultural aspect, globalization can mean the connection between us and learning other cultures by traveling and learning other languages. The Term globalization has many meaning to it but this is because it is a very important factor that has and will continue to affects us all. Globalization affecting everyone around the globe, and Canada is no exception. Communication technology is only improving in our time and will continue to do so in Canada especially. More Canadians are getting use to the new forms of keeping in touch with each other. Lastly, over the past 20 years Canada has been benefited from globalization politically, economically and culturally through the infinite opportunities and new life style we have been adapting to. Globalization by definition refers to the process of increased interconnectedness among countries around the world, which is noticeable mainly through the areas of economics, politics and culture. It is affecting everyone around the globe, and Canada is no exception. Canadians, have been up to date with the latest technology, news updates and are also showing new movies that have been produced and filmed in other countries, in our theatres. When studying and trying to break down globalization it is important to know that there are a variety of aspects to it. The many spheres consist of Globalization and workplace, politic, social, culture and environment. Globalization and Workplace means that many Canadians work for companies with operations in a number of countries around the world. Politics globalization means that governments are increasingly impacted in events that occur well beyond their own boarders. Next we have the Social sphere. The social sphere of globalization means that friendships and family ties extend around the world and that our neighbors come from half a dozen different countries, speak different languages, and worship different religions. An example of this is when Canadians shop they are typically more than likely purchasing things that have been imported from other different countries around the world. The culture sphere is yet another form of globalization. Here it means that some Hollywood movies are as popular in Europe as they are in Los Angeles. The culture sphere also refers to more communication and contact with each other and our cultures, through doing activities such as; vacationing and travelling, reading magazines and books from around the world which also may be in different languages. A modern example of this is when people use Facebook. Facebook allows us to keep in touch with each other from around the globe. Lastly, is the environment sphere. We are increasingly aware that how we use natural resources-air, water, land, mi nerals, trees, and fish in one corner of the world has significant implications for the rest of the planet. For example a quick spread of a disease such as HIV or AIDS, can affect us quickly in any part of the world. (Skinner, 278-280). As the years go by communication technology has played a vast role in globalization. As described previously globalization is the interconnection between people, countries, around the world. Communication Technology does that exactly, it keeps Canadians and others around the world interconnected through the lasted technology inventions/developments. According to the article Globalization provides a better life for all globalization is a beneficial process that has been in our lives through any years. Mainly because of the positive and long term benefit it provides. This includes prosperity, security and enrichment. It transformed North America from an agrarian to an industrial society and is the primary reason why Canadians enjoy one of the highest standards of living in the world. (Graham, 1-2) This is exactly the form of how Canadians keep in touch with one another and others around the world in modern times. Web sites such as; Facebook, MySpace, Hotmail and so on, are all a much r eliable way for Canadians to socialize with friends and as well as find out the latest news about events occurring within the country and outside. An example of how interconnect Canadians have become through the years is the fact that one in four of them having Facebook. Nearly 8 million Canadians more than one in four have a Facebook profile page. (Sorensen, 1). This is according to a study done by Toronto-based Solutions Research Group. This shows just how Canadians are becoming more and more reliable yet interconnected by the new communication technology, through Facebook a global socializing website. This makes Canadians between the most connected in the global socializing site in the world. In addition, since there are countless new technologies in the communication field, Canadians are discovering that it is much easier to communicate faster and more efficiently. Some individuals are finding ways to put into practice new communication technologies in a fraction of their lives. For example, students at school are using devices such as scanners, web cameras, and various networks to increase their own interest and skills. In the business and working field society is using devices such as the Internet, e-mail and fax machines to become more productive. Meanwhile the individuals who are at home are using communication technology devices such as television with satellites and cell phones, in an exaggerated way to be entertained. Globalization has also affected Canada politically, economically, and culturally. Canada has been considered to be a much stable democracy; it has been ranked the third most self-governing nation in its democracy index. However because Canada is such a democratic country it is important for the government to use the means of communication to help run the nation whenever there are any issues or in terms of immigration and imports from other countries. Canada has also been known to help out other countries that need help in times of need. An example of this is when the earthquake of January 2010 hit Haiti. The Canadian government sent out thousands of Canadian soldiers and funds to help out Haiti, showing just how politics do play a role in globalization as well. Globalization in the economical aspect is the understanding of a worldwide general market, based on the freedom of exchange of goods and resources. The interconnectedness of these markets, however, meant that an economic subside in one area could impact other areas. With globalization, companies can produce goods and services in the lowest cost location. This may cause jobs to be moved to locations that have the lowest wages, least worker protection and lowest health benefits. For manufacturing activities this may cause production to move to areas with the least pollution regulations or worker safety regulations. One Canadian article states the following; à ¢Ã¢â€š ¬Ã‚ ¦only those countries that have opened their economies to international trade, capital flows and competitions have experienced economic progress. (Graham, 1). It is beneficial to the Canadian economy, as well as the world economy, because it is allowing Canadian corporations to spread business around the world, in othe r countries for cheap and at the same time it allows closure for Canadian made products. Finally, within the cultural aspect of globalization it is evident that here is where mainly everyone can connect with each other not only through communication technology but through the different types of culture. An obvious example of this is when individuals take place when we travel to different countries on vacations and when we practice different cultures in our nation, or learn and speak different languages from other countries and cultures. Furthermore, once again globalization refers equally to political, economical, social, cultural, and environmental interdependence. It is affecting everyone around the globe, and Canada is no exception. Contact with one another through the new communication technology is only improving in our time and will continue to do so, especially in a country that has high luxury standards like Canada. More Canadians are getting use to the new forms of keeping in touch with each other. Lastly, over the past 20 years Canada has been benefited from globalization politically, economically and culturally through the infinite opportunities and new life style we have been adapting to.

Essay --

Communication and Professional Practice Niamh Hubble T00157631 1st year Social Care Introduction: The purpose of this paper is to explore why non-verbal communication is an important tool for professional practice. Some of the aspects of non-verbal communication are facial expression, eye contact, posture, orientation, proximity, touch, fine movement, gross movement, dress, setting and direct work (Egan 2002). [The Skilled Helper/ People Skills] In my opinion non-verbal communication is a very important tool when working with clients. For example, in a professional setting a client could be telling you they are fine and they aren’t afraid yet they could be shaking or looking around nervously. The non-verbal prompts that clients give out subconsciously or consciously give us, as professional workers clues to how the person is really feeling even if what they say using verbal communication isn’t the same as the non-verbal prompts. Thompson (2009) says that in addition to the words we speak, we give very powerful messages through non-verbal communication and our body l anguage ...

Rationalistic Distaste for Opera Essay

1. Italianate Opera did not conquer every European center without resistance, especially in countries (like France and England) with strong traditions of spoken drama. What exactly does St.-Evremond (p. 201-3) object to about opera, and why? Exactly what parts of a drama does he say should NOT be set to music, and why? People observe the justness if the cincirds; and amidst all the varieties that unite to make the sweetness of the harmony, nothing escapes us. The music is nothing else to our ears but a confused sound that suffers nothing to be distinguished. Beginning of the drama should not be set to music. 2. What do all 3 documents in MWW 54 have to say about machines? Why are they a topic of discussion? The machine has something that is surprising. Machines may satisfy the curiosity of ingenious men, who love mathematical inventions, but they will hardly please persons of good judgment in the theatre. The ancients made on use of machines, but when there was a necessity of bringing in some God. MWW 62: The Conventions of Opera Seria 1. What is the setting of this little story, and how did Goldoni come to be there? Goldoni had just been admitted to the bar in his native Venice, but, finding on clients, he spent his time composing a drama oer musica entitled Amalasunta. Soon he found himself so deeply in debt that he had to flee Venice. 2. How is he treated by the various members of the gathering? They all offered to lend me their support ; but they suggested that before exposing the Drama to the judgment of the impresarios, it would be well to expose it to that of my friends. 3. What exactly were the criticisms of his libretto, and what do these reveal about the reigning conventions of opera seria? His work is simple, Dramma per musica in itself an imperfect composition, has been subjected by custom to certain rules. Those of Aristotle, Horace, and all who have trated of Poetics, but necessary if it is to serve the Music, the Actors, and the Composers. 4. What forces of the opera seria world shaped these conventions? The work Goldoni made, it lead a new style of music. MWW 63: Opera Audiences in 18thc. Italy (Naples, 1765) 1. What did Neapolitans go to the opera to see and do, primarily? See King;s Theatre, where the serious Opera is performed, and of two smaller theatres, called Teatro Nuovo, and the Teatro dei Fiorentini. He also see the dirty kingd of a play house, where they perform a comedy every night. 2. What did the writer admire most about this experience? What elicited his criticism? He never seen more than two or three boxes so occupied, in the same night. The impresario, or manager, is bound to very bad terms, so that his profits are inconsiderable, and sometimes his is a loser.

1950’s Nostalgia

1950s Nostalgia Real and Imagined Stephanie Coontz is a professor of Family History at the Evergreen State College in Olympia Washington. She is a nationally recognized expert on the family and an award winning writer. In her 1997 book â€Å"The Way We Really Are: Coming to Terms with America’s Changing Families†, Stephanie Coontz wrote an essay entitled â€Å"What We Really Miss about the 1950s†. In Stephanie Coontz’s â€Å"What We Really Miss about the 1950s†, she argues that we as a country collectively remember the 1950s with a nostalgic tone, but we are not remembering this era in its entirety, nor are we completely accurate.She explains that the family and economic life that we remember and long for does not represent the whole truth of that era by any means. Coontz keeps a semi-formal tone throughout this essay. She begins by acknowledging the nostalgia that America feels toward the 1950s era. She continues by reminding us that there are also things that we do not miss about that time period in America. She elaborates on several points that we do specifically miss about the 1950s, such as the nuclear focus of family life and the profound wage increases.Coontz talks about how in the 1950s, employers and the government did a lot to help families prosper, including offering housing and employment assistance, as well as offering the GI Bill to armed services veterans who wanted to go back to school. Booming economic prosperity and the downturn in the economy that occurred in the 1970s, these were, she states, the real reasons behind the end of the 1950s family experiment.People sometimes reminisce on the past with nostalgia, remembering the â€Å"Good Old Days† and how values and ethics have seemed to disappear. In the 1950’s, like in no other decade, people became homeowners; prosperity was plentiful and bad times were thought to be something of the past. Capitalism was working and it was working well, to hav e a better life than one’s parents was only matter of willingness. Clearly it is evident why â€Å"Americans chose the 1950’s than any other single decade as the best time for children to grow up. † (Coontz, 32).In the essay â€Å"What We really Miss About the 1950’s† Stephanie Coontz has made several observations that â€Å"The Golden Age† was not brought by a thriving free-market competition but by large government spending to provide jobs and benefits to millions of Americans that which resembled a socialistic nation. Coontz implies that Americans miss high taxes and large government spending, because of the prosperity they brought. â€Å"40 percent of young men were eligible for veteran’s benefits, and these benefits were far more extensive than those available to Vietnam-era vets. (Coontz, 42). Apart from these benefits people began to have high paying jobs, many provided by government programs. The government also made it easie r for Americans to finance a house by â€Å"creating two new national institutions to facilitate home loans, allowed veterans to put down payments as low as a dollar on a house, and offered tax breaks to people who bought homes†(Coontz,42,43). WWII brought the highest level of taxation the United States has ever experienced; â€Å"top earning Americans paid 87 percent of their income while corporate taxes were 52 percent† (Coontz, 42). hese rates were kept well thru the 1950’s. Coontz argues that this extra revenue made it possible for many veterans to go to college almost tuition-free, doubling the percentage of college students from prewar levels. Throughout the 20th Century, families have radically changed. After WWI, a large transitional phase began and all the women that worked to support the war effort now had their jobs stripped from them. During the 1950's, there was a lifestyle in America that was essentially set in stone from birth. Television portraye d an image that women were to stay to home with the children.Shows such as, Leave it to Beaver, and Father Knows Best displayed a stereotypical way of life and structure in a family. â€Å"The sitcoms were simultaneously advertisements, etiquette manuals, and how-to lessons for a new way of organizing marriage and child rising† (Coontz, 39). Although television shows of the 1950's were not true reality, it seemed to be a good model at the time. Family life in the 50's era differs greatly from today's family unit. Children of that generation didn't have many choices when they were growing up. They typically followed the â€Å"blueprint† presented to them by their family and societal norms.Boys and girls went to school together throughout their youth, and upon completion, they would typically follow in their families’ footsteps. They were mainly interested in marriage. Starting a â€Å"functional† family was considered successful. An idle family to them was not only getting along, but focused also on appearance. Like the show Leave it to Beaver where the mother is â€Å"decked out in earrings and a pearl necklace. † (Soto, 29). The children and father also had to look prim and proper with their hair neatly combed and their clothes ironed.Women would stay at home caring for the children and household duties, while men would go to work and insure the family’s financial stability. The father would have full demeanor of the family and women were not expected to work outside. The issue that the â€Å"perfect† family is present in an important part of the advertisement, represent the idea that the people still want to live in that way, because the reality as Gary Soto show us is very different and difficult, and in the other hand as Coontz explain the ideal of this perfect family represented in the 50s generate more nostalgic and desire of any other idea if family lived in other decade.The perfect family is different of the real family in that the perfect family live in a scenario in which are no major problems with a very structured routine as Gary Soto explain, living a life which is not affected by external variables, and the real family in the other hand has different nuances in which are observed everyday problems and where it has be to solved, besides being a participant in a number of variables that affect daily living.There is a trend to idealize the past as Coontz says, being idealized the decade of the 50s by the presence of this perfect family, however, this perfect family hide problems as serious as sexism, racism and intolerance among others, being exposed that the existence of the perfect family is nothing more than a myth. At present, the perfect family is idealized because it offers a utopian alternative in which people can live better, although there is evidence that even in the best case in the pursuit of the perfect family are presented important collateral effects in other topi cs.The publicity that is currently being developed provides recurring images of the perfect family, showing that the idealization of the perfect family and the aspirational sense that it represents remains as a constant in the advertising in time as an effort to associate products with the perfect family because it is an important driver of purchase. Stephanie Coontz mention a show called Leave it to Beaver. They watched them to see how families were suppose to live – and also to get a little reassurance that they were headed in the right direction† (Coontz 39). This image led to the most common dream myths about America that, most people seem to be in agreements is that everyone can achieve the dream, everyone has equal playing field to obtain the dream, and the American dream is obtainable no matter what race the person is. This is not the case once here; many people soon find this out in their race for happiness.

Descartes Argument from Illusion Essay Example

Descartes Argument from Illusion Essay Example Descartes Argument from Illusion Paper Descartes Argument from Illusion Paper He raises arguments pertaining the unreliability of his senses, meaning he can on lay trust what has never deceived and, therefore, must raise even the slightest doubt in every as etc of his mind and his perception of outside world. Regardless of what actually exists, Descartes knows his mind thinks and therefore his mind must exist. In Descartes first meditation, he argues what can be called into doubt, could potentially be nonexistent for his senses has deceived him multiple times before. He expel anis how our whole thought on the realities Of outside world may be an illusion, and may al I be a continuous dream. He introduces this doubt of an awoken consciousness because our DRP names may sometimes feel so real that one can not decipher the difference between a dream and re lit. He argues that our senses in our dream may feel so genuine that it juxtaposes the authentic dream and reality and raise uncertainties in what actually exists. I can empathic with this argue meet because I have been in a dream where it felt like a reality, but the idea that I am dreaming rig HTH now is bizarre. He does admit objects which appear to us in sleep are, as it were, painted rep reservations which are not imaginary, but existent through our past knowledge through senses. I agree with this idea because one can not imagine a completely original idea without inferring on memory. For example a Centaur is an idea of a man that is half man, half horse but the did a originally derived from a horse and a man. Descartes knows he can not doubt simple universal parts like annuity,size. He may raise doubts against Physics or Astronomy, but can not doubt Arithmetic and Geometry, an example being a square will always have four sis des. Descartes then concludes that an omnipotent God must exist, and if we supposed there was no god, then there is even a greater likelihood of being deceived, since our imperfect sense s was not created by an omnipotent and perfect God. I agree with Descartes contemplation on t he existence of an al loving God because our world is imperfect and chaotic. If God was perfect, and if we were created by his divine supremacy, why does this corruption and socially corrosion eve anarchy exist? But since Descartes believes a benevolent God exists, he concludes that God would not deceive him constantly. Although this leads to his demon theory but I do not agree with that at all. Although Descartes methodology of rational doubt may sound preposterous, he does have solid reasons behind his doubts. Nonetheless , with the second meditation, Descartes is puzzled and disregard everything that he can raise even the slightest doubt upon. He states that the only certain thing remaining is that there is no certainty. Descartes doubting everything as falls e in the physical world would imply even he is nonexistent; therefore he concludes to even have e these doubts, he must exist. Descartes suggests the Cogitator Argument, which practically devil ops the universal philosophical quote l think, therefore, am. Thus explaining, everything has t o exist since it exists in my mind. Descartes believes he only exists as long as he is thinking, and that the thinking mind is for certain, therefore, thought above all else is inseparable FRR mom being.

Concepts of HP Laptops

Concepts of HP Laptops Introduction Todays business and leisure activities run smoothly due to the emergency of new and supportive technologies. For example, since the emergency of personal laptop computers, people are able monitor their personal finances from time to time.Advertising We will write a custom coursework sample on Concepts of HP Laptops specifically for you for only $16.05 $11/page Learn More Moreover, networking, documentation and online chats keep on asserting new opportunities to lives of many. Numerous companies ranging from Dell to HP are manufacturing laptops for their clients. In order to make sure its laptop industry undergoes a revolution, Hewlett Packard Company has enacted modalities to create a viable market for their laptops. Market Structure for HP laptops Over the recent years, HP laptops are the most sold in the market. The dominance in the market is because of their resilience in price control and upgraded technologies. Information technologists argu e that, HP is able to regulate market economy through its peculiar products. The quality of HP laptops is not a selfish guarantee of aggressiveness in the market, but rather market protectionism and increased sales. In 2008, the number of HP laptops sold was greater by two million as compared to the second placed Dell laptops. The switch from personal computer desktops to laptops is responsible for HP laptop markets structure. The market structure of HP laptops created because of increased shares, continue to outburst the laptop industry. HP laptops furnish both small and large enterprises through dyed-in-the-wool product contours. Moreover, HP laptops dominate markets due to aggressive selling and excellent channel strategies that spout the ever-growing market segmentations. In fact, this explains why the market structure of HP laptops is bursting. (Kerridge, 2009, p.1).Advertising Looking for coursework on engineering? Let's see if we can help you! Get your first paper wit h 15% OFF Learn More Indeed, competition is high in the market. For other laptop manufacturing companies to increase their sales, they must overshadow HP products must first something that needs a lot of effort and finances. The increased sales from HP products are because of proper branding strategies that helped in achieving market recognition. Increased HP shares are due to higher revenue generated from potential sales. Competitor companies like Dell, Acer and Toshiba are struggling to create brawny and superior illustrations, which will attract customer to buy their products (Display Search 2010, p.1). Possible Strategies of HP Laptop Competitors HP has theme in their business outsourcing strategies and this is being a market leader of computer laptops. If other competitor companies are not up to the task of creating market strength of their laptops, then there is no way out they can create pressure on HP products unless they come up with innovations in the lapto p technology. Competitor companies presently also manufacture same commodities ranging from monitors to laptops something that HP has already done; hence, the need to come up with innovations to meet the ever increasing market competition they face from HP. Other possible strategies from HP laptop competitors include cutting the price of their products between 14 and 20 percent to induce a war price market. Some companies like dell have now embarked on server growth mechanisms, which will act like an entry point into the HP monopolistic market. It is true that HP does not dominate all markets in the world. As a way to bring competition, competitor laptop manufacturers should embark on opening new market places all over the world especially in places where HP products do not dominate the market. On the other hand, it is important to note that, these HP competitors are now engaged in laptop up gradation to give them an upper hand over HP laptops. This has really helped these companies in attracting more customers toward their products.Advertising We will write a custom coursework sample on Concepts of HP Laptops specifically for you for only $16.05 $11/page Learn More Conclusion In order to increase their sales through competition, I would like to see HP competitors launch new and featured laptop computers. For example, they can manufacture laptops with inbuilt TV tuner cards and modify the keyboard to a lighting one. Another modality to counter HP laptops is to manufacture laptops that sell at a cheaper price. In addition to that, these companies ought to make numerous advertisements so that their commodities become conversant to customers. This will boost customer loyalty hence sales and greater revenue generation. Reference List Display Search, 2010. HP Maintains 20% Worldwide Notebook PC Market Share in Q1’08; Gains Share on Rivals in 5 of 6 Regions; Mini-Note PC Market Forecast to Grow to More Than 13M Units in 2008. Display Search.  Web. Kerridge, M., 2009. The HP Laptop Industry. Linkvana.  Web.

Dokdo Islands are Korean Property

Dokdo Islands are Korean Property The Dokdo Islands have been administered by South Korea since 1954, and yet Japan still claims that the Dokdo Islands are theirs. What Is an Expository Essay? An  expository essay  is a type of written discourse that serves the purpose of explaining, describing and providing information to the reader. This is a simple expository essay definition. Expository essays can also be fairly accurately termed ‘information’ or ‘informative’ essays. 50 MOST POPULAR EXPOSITORY ESSAY TOPICS If you are looking for expository essay examples here is a great one below Expository Essay Example: Dokdo Islands Are Korean  Property The Dokdo Islands have been administered by South Korea since 1954, and yet Japan still claims that the Dokdo Islands are theirs. South Korea is still trying to claim that the Dokdo Islands are theirs and theirs alone as well, and the two nations have been fighting for the right to the islands for more than fifty years. Both countries keep trying to dig back into their respective histories in order to find historic land claims that will validate their present ownership of the islands. However, the Dokdo Islands belong to South Korea. For the sake of international relations, Japan should respect that. Their Word Against Theirs The strategy of both South Korea and Japan in many cases has been to try going back as far into their respective histories as possible to find evidence of their historic claims to the Dokdo Islands. These two nations have literally gone back to the seventeenth century in order to find what theyre looking for, and they have still failed to produce the historical artifacts that will painlessly resolve the situation. Essentially, when it comes to sheer historical documents that will conclusively prove which country is the rightful owner, both of these countries are more or less even. After decades of trying, they havent been able to succeed through the use of the legal argument. There is no reason to believe that they should succeed now. Doing what is best for the international community makes sense, and keeping this terrible land dispute going is certainly not helping anyone. Focusing on Present Land Claims Even if Japan could find such a document, it should not give them any power over the land in the twenty-first century. South Korea has been handling this land since the mid-twentieth century, and its theirs. Different groups have occupied and controlled different land areas for a long time. The distribution of world nations and world politics was completely different in the seventeenth century. Going that far back in order to get land claims means distorting the current world order. South Korea has been controlling the land for decades in modern times  and should continue to do so. The few government workers and residents of the islands are all South Korean. In so much as the islands even can belong to anyone, they belong to South Korea. Japans History of Imperialism Korea is a country that has been torn apart by imperialistic powers for a long time. Japan is one of those imperialistic powers. While the modern nation of Japan has usually become a much more peaceful nation, the incident with the Dokdo Islands seems to suggest that Japan still has not entirely recovered from its violent imperialistic past. Many Japanese conservatives still fail to acknowledge the violent and relatively recent chapter in Japanese history, and modern Japanese people have a responsibility to show the rest of the world that their nation is different now. South Korea and Japan have both failed to find evidence of historic land claims that will completely clear up the situation, and they probably never will. These have always been disputed territories and dragging the past into it just sustains the controversy. When it comes to settling land claims, the distant past shouldnt matter. The needs of people today should matter. In the context of the needs of people today, South Korea should have the Dokdo Islands. Japan should not be able to invalidate everything that has happened to them for decades as a result of a dusty land claim from four hundred years ago, which Japan still cannot find. Japan was fighting to control the Dokdo Islands in the mid-twentieth century, shortly after Japan lost World War Two and should have been fully making amends for its horrific actions during the war. Japans actions now are insensitive, given the history of these islands, and the fact that Japan keeps on pursuing them anyway suggests that its modern cons ervative population may not have learned anything from the past. If you are looking for an excellent expository essay that will be written according to your requirements, will contain proper formatting, language, and structure, feel free to contact our writing staff and  place your order  with us. We have written hundreds of expository papers in the past and have developed extensive expertise in expository essay writing.

Self reflection Coursework Example | Topics and Well Written Essays - 1000 words

Self reflection - Coursework Example Although motivational theories were indicated not to be the only factors influencing employee productivity and quality of work, one believes that it is a crucial factor to develop and promote behavioral patterns that are consistent with the attainment of goals. Concurrently, to motivate people towards excellent performance is the primary task of leaders. To do that, the leader needs to understand and recognize what motivates people. The emergence of virtual teams, in On Line, Real Time tutorial, came as a necessary spin-off from interactions that ensue from electronic networks. Concurrently, the concepts of leadership have adapted competencies catering to global virtual teams. One learned that the theoretical framework for virtual encompasses permeable boundaries and interfaces, project teams evolving rapidly in its inception to dissolution as needs in the group members change, and people with diverse qualifications and skills are tapped across the spheres of space, culture and time. For the purpose of the tutorial, identification of the three most effective leadership qualities confirm its ability to reach a consensus and learn on leadership qualities, as required. 2. In writing an effective business report from a case study what are the main decisions you have to make? An effective business report from a case study must be discerning and objective in the treatment of facts of the case. As cited from Seperich, Woolverton, Beierlein and Hahn (1996) entitled Cases in Agribusiness Management, the main elements that must be contained in an effective business report are as follows: executive summary, problem statement, alternative courses of action, conclusion and implementation or plan of action (Seperich, et.al, 1996, pars. 19 – 23). In this regard, the writer of the report must make the following main decisions: â€Å"identify problems, determine corporate goals, define relevant alternatives, and develop plans to implement decisions†¦to defend the l ogic of your analysis and conclusions† (Seperich, et.al, 1996, last par.). 2 (b). Research the various layouts and designs for an effective Business or Management report and itemize and discuss the various sections you feel would be needed in an effective report? The layouts and designs of business or management reports depend upon the purposes of the report. For financial reports, for example, an effective layout should be simple, concise but comprehensive enough to accurately inform the users of the financial condition of the organization being evaluated. In this regard, the following financial reports are required to be prepared: Income Statement, Balance Sheet, Cash Flow Statement, Auditor's Report, and Graphs and Charts, as required. Most of these have been learned from the course modules. Other organizational and management report are presented in terms of corporate profiles or annual reports which are basically a combination of narrative and quantitative in nature and c ontains the elements: time, details, percentages, deviations or growth rate changes, as needed. Performance or Year in Review Reports must contain: Significant Events, Analysis / Significant Trends, Profile of Products and Services, New Patents/Research, and Stock Analysis (Bear, 2011). For senior managements’ perusal, the management report must always contain an executive summary. According to Kotler (1980), an executive summary is designed to â€Å"permit higher management to grasp quickly the major thrust of each plan and then read

History of the Mayan Culture based on remains found by archaeologists Research Paper - 1

History of the Mayan Culture based on remains found by archaeologists - Research Paper Example nt Mayan culture in the light of the available records discovered by their predecessor archaeologists for comparing the facts and figures related to the distinguished civilization under consideration. Although no authentic written record is available portraying the exact picture of pre-history Mayan, the relics estimate the very fact that the ancient civilization of the Mayan region existed somewhat between 200 BCE and 800 CE in Mexico and its adjacent areas situated in North America geographically in the north east of the Pacific Ocean (Forrest, 2004:7). Consequently, only contextual analyses could be made in order to define the domestic life, community organization, trade and business and political structure of Mayan civilization in the light of figures and ancient writings (Marcus, 172). In addition, Keen & Haynes (2004:52) also endorse the estimation that the region of Mayan culture encompassed present day Belize, and parts of southern Mexico, Guatemala, El Salvador and Honduras, where the community experienced highest influential political and economic position and esteem from 200 to 900 CE in comparison to its neighboring areas. Although less than 1% or so is known to the p resent world about the Mayan people (Keen & Haynes: 53), yet the relics demonstrate that the individuals belonging to that era were highly educated, cultured and civilized ones, who had command over mathematics, geometry, astronomy and other disciplines and their rules. Their architecture reveals the very fact that the Mayan people used to construct buildings in a symmetrical way, according to mathematical rules and formulae; the same could also be witnessed by critically examining the pyramids and edifices constructed by them in ancient times (Joralemon, 60-61). They also maintained knowledge of astronomical and astrological principles, and observed the same while constructing the directions of their houses, temples, political set ups and cultural centers. While taking the religious

Customer Service Case Study Example | Topics and Well Written Essays - 1000 words

Customer Service - Case Study Example it is determined what they need and how will they use it/need it. Through a customer verbatim, there process flow is determined and the verbatim is translated into designer language. In the end, management tools like affinity data or tree diagrams are used to sort out data, organize key issues and prioritize ideas. †¢ Foster trusted relationships with customers and stakeholders across the business To foster trusted relationships in the organization, the company follows the simple rule of transparency. Annual statements are issued regularly, dividends paid out and stakeholders taken into confidence before any key decisions. †¢ Deliver service in line with specific standards All service providers are given the standards that they need to cater to while delivering service. Performances are then assessed through : 1. Six monthly self-audits which are done by service providers 2. Monitoring and Evaluations conducted by another department. . †¢ Provide stakeholders with acce ss to feedback mechanisms and product/service information = Self-audit reports and other documentations are reviewed by the Program staff and the service providers are given timely feedback. Issues are discussed and solutions are developed to improve the quality of the service. †¢ Report on actual performance as compared to service standards 1. Six monthly self-audits which are done by service providers 2. ... Customer could either want to avail one of the ads present in the magazine by placing a call / would want to place the ad in the magazine (as its an advertising agency). If the customer wants to place an ad our the magazine he will call the company/ visit it. He will expect to know the size of the ad and the respective rates. He will also expect to know how the designing of the ad would be done and what would be the target market. Our client service representatives would look after the queries the customer will put before them and ensure that they are satisfied. Customer will then pay for the ad that he wants to publish in the magazine, he will send the details of the ad either through mail or write it then and there on the paper. He will expect the CSR to completely understand the details of the ad and have it published the way he wants to publish it. The details of the ad are then passed on to the design by the CSR. The designer makes the ad and then checks with the customer if he is fine with it. Any improvements he wants to be made in the ad are made and the ad is published in the next most recent edition of the magazine. Task 4: a. Describe a situation in the past when you have not been able to perform a service as quickly as you needed/ would have been liked. b. Explain the reason for the delay, and how you communicated it to the customer. c. Outline how the problem was addressed to offer a suitable solution. In the past, due to strikes and power break downs in my city, I could not cope up with the deadlines before the magazine publishing date. The magazines are circulated once a month and all ads have to be appropriately placed before the publishing date. The clients were immediately informed

Whether Qumran was a Male Only Celibate Community or Not Research Paper

Whether Qumran was a Male Only Celibate Community or Not - Research Paper Example However, Qumran was not a male dominated society according to my intuition and analysis of some documented evidence regarding this community and in reading the arguments of other scholars. Research that has been done on the scrolls indicated the there is a linkage between the site and building complex, found immediately below the cliffs, and the caves, including the scrolls found inside them. The evidence gathered also does establish the way of life for this community. Qumran has been depicted as an aristocratic society as is opposed to the sectarian center. The available data shows that the inhabitants of this area took part in some communal activities and certain rites of religion. We need to establish the way this site could have influenced the lives of the community of Qumran as seen in some sectarian scrolls (Magness 8-56). Qumran and the issue of celibacy based on scrolls Qumran was initially established due to the need for a fortress for Hasmonaean, according to some scholars. It was then given to the Essenes following the taking over of power by Herod and immediately rituals of sacrifices came to rise up to until the period when the Essenes did leave the sacrifice rituals. This led to the use of the site by the Essenes as a cult center and was fully occupied with temple affairs and sacrifices. The coming of Judea’s destruction by romans led to the Essenes abandoning the sacrifices. Central to the purposes of this study are the cemeteries. This is because they have been singled out as being pivotal to verifying that indeed the sect occupying this site was celibate. In the main cemetery, there are 1100 graves that have been discovered marked with piles of stones and are neatly arranged. Twenty-six graves were excavated at the time of Jordanian occupation and found to have only males. However, female and children’s graves were identified outside the main cemetery. Other graves from secondary cemetery on the north side of Khirbet Qumran were e xcavated and out of the two that were opened, there was one male and one female. Another cemetery was located on the south of Wadi Qumran and noted to have thirty graves. One of these graves was found to have remains of a woman and three were for children. One question though still remains as to how this community would not have practiced celibacy when there is evidence of misappropriate male numbers. It is possible that Qumran did serve as the center for studies for the sectarians and thus the men did leave their families away to go for studies at Qumran. To that extend, we could argue that there was only a limited number of people who decided to fully live there and run family life hence the small number of women and children discovered (Charlesworth 213–33). It is true that we cannot dismiss the eventual emergence of the Essenes in the Qumran community. The only fact is that scholars who try to push for a celibacy thought as far as this community is concerned seem to have some inherent interest that could be alien to the practice of the mainstream Judaism. Even if we do tie the community to the existence of Essenes, we still reach a point where there is no congruency in our argument based on the two when it comes to the topic of marriage and celibacy. From the studies I have done on papers presented on the same issue, I find that the depiction of this community as one that had a total rejection of marriage is not founded on strong grounds since there have been records of those Essenes who were not ready nor willing to abandon marriage for the

Ethics and Corruption at News International Essay - 3

Ethics and Corruption at News International - Essay Example d in 2005 when Clive Goodman wrote an article at News of the World stating that a member of the Royal Family, Prince William borrowed a portable editing suite from Tom Bradby, a correspondent from ITV. There were no other people who were aware of it except for Prince William and Tom Bradby and figured it was likely that their voicemails must have been illegally tapped. An investigation followed headed by Deputy Assistant Commissioner of the Metropolitan Police that led to search of News of the World London office where they found voice mail accounts belonging to Prince William’s aides that included Jamie Lowther-Pinkerton. Clive Goodman and his associate Glenn Mulcaire were later arrested by the Metropolitan Police and were charged with tapping the telephones of the royal family which is a criminal offence under section 79 of the  Regulation of Investigatory Powers Act 2000 (The National Archives). Both plead guilty of the charge and were sentenced to four and six months in jail. During a July 2011 investigation, it was revealed that the phone tapping were not only limited to the Royal Family and other public figures but also included the relatives of the murdered schoolgirl Milly Dowler and the victims of the July 7 London bombings. The Metropolitan Police also estimated that there may be 4,000 possible targets from the documents they seized from News of the World Today (BBC News 2011a) Further investigation revealed that moneys were paid to police between  £20,000 to  £30,000 in exchange for information that News International would published as confirmed by a former Scotland Yard chief (Chapman 2011). These incidents of phone tapping and police bribery revealed the extent of unethical practice in the journalism industry in the UK that resulted in a public outcry against New International’s insensitivity for the already aggrieved victims of crimes and its total disregard of ethical propriety in obtaining information. The News International case also

The Flood Myth Essay Example | Topics and Well Written Essays - 1000 words

The Flood Myth - Essay Example Comparative approaches to mythology had great popularity among the 18th-19th century scholars. Majority of the scholars believed that all myths showed signs of having originated from a single mythical theme. Noah’s ark is the vessel in Genesis (chapter 6-9) of the Bible where God saves Noah and his family plus a remnant of all animals in the world from the flood. Noah is given great instructions on how to build an ark by God. He is told to use gopher wood smeared inside and outside with pitch, with 3(three) decks and internal compartments: 300 cubits long, 50 wide and 30 high. The roof will have a ‘finished to a cubit upward’ and the entrance on the side. The myth describes that the ark is afloat throughout the flood before it comes to rest on Mount Ararat. The tale is repeated with variations in the Quran with the ark appearing as Safina Nuh. The Genesis flood myth is similar to many other flood myths from a variety of other different cultures. Noah and the biblical flood story originates from the Mesopotamian version of Epic of Gilgamesh because the Biblical mythology that’s currently found in Christianity, Islam, Mandeanism and Judaism shares overlapping co nsistency with by far older written stories from Mesopotamia of the great flood. Also, the early Hebrew people were known to have lived in the land of Mesopotamia, particularly at the time of the Babylonian captivity. The narrative from Hebrew differs from the Babylonian story in that the floods come as God’s judgment on wicked humans rather than as a result of the caprice of the gods. In the Gilgamesh epic, Utnapishtim tells Gilgamesh a secret tale/story that begins in the old city of Shuruppak on the banks of river Euphrates. The great gods (Anu, Ninurta, Ennugi, Ea and Enil) were sworn to secrecy about a plan to cause a flood. However, god Ea (Enki the Sumerian god) repeats the plan to

Ethics and Corruption at News International Essay - 3

Ethics and Corruption at News International - Essay Example d in 2005 when Clive Goodman wrote an article at News of the World stating that a member of the Royal Family, Prince William borrowed a portable editing suite from Tom Bradby, a correspondent from ITV. There were no other people who were aware of it except for Prince William and Tom Bradby and figured it was likely that their voicemails must have been illegally tapped. An investigation followed headed by Deputy Assistant Commissioner of the Metropolitan Police that led to search of News of the World London office where they found voice mail accounts belonging to Prince William’s aides that included Jamie Lowther-Pinkerton. Clive Goodman and his associate Glenn Mulcaire were later arrested by the Metropolitan Police and were charged with tapping the telephones of the royal family which is a criminal offence under section 79 of the  Regulation of Investigatory Powers Act 2000 (The National Archives). Both plead guilty of the charge and were sentenced to four and six months in jail. During a July 2011 investigation, it was revealed that the phone tapping were not only limited to the Royal Family and other public figures but also included the relatives of the murdered schoolgirl Milly Dowler and the victims of the July 7 London bombings. The Metropolitan Police also estimated that there may be 4,000 possible targets from the documents they seized from News of the World Today (BBC News 2011a) Further investigation revealed that moneys were paid to police between  £20,000 to  £30,000 in exchange for information that News International would published as confirmed by a former Scotland Yard chief (Chapman 2011). These incidents of phone tapping and police bribery revealed the extent of unethical practice in the journalism industry in the UK that resulted in a public outcry against New International’s insensitivity for the already aggrieved victims of crimes and its total disregard of ethical propriety in obtaining information. The News International case also

The Construction of Watts Bar Nuclear Plant Essay Example for Free

The Construction of Watts Bar Nuclear Plant Essay The Watts Bar Nuclear Plant (WBN) is operated by the Tennessee Valley Authority (TVA), a government owned authority. The site is approximately ten miles south of Spring City, TN, approximately 1. 25 miles south of the Watts Bar Dam that it is named for, and on the west bank of the Tennessee River. There are two units, Unit 1 which is operational and Unit 2 which is unfinished. The Groundbreaking for Unit 1 took place in 1972, with major construction beginning in 1973 (TVA website). However Unit 1 did not begin commercial operation until 1996 – twenty-three years after major construction started and according to Munson (2002) at a cost of $7 billion – and Unit 2 has yet to be completed. Construction licenses for both units were awarded by the nuclear regulator of the time the Atomic Energy Commission (AEC) in 1973, and construction of both units was supended in 1985. Unit 1 construction was restarted in 1990 and the full power operating license was issued in 1996. Unit 2 remained only partially constructed until 2007 when TVA announced it would resume construction. Detailed information about the original tender, construction process, numbers of workers, time scales and original budgets is not available for Unit 1 as the project began in the early 1970s and the information is archived and not easily retrievable (Johnson, personal communication). However Unit 1 is typical of the reactors of its time so some general information is available. For example, in terms of the plant overall, figures from 1974 (Peterson, 2003) indicate that the construction of a typical nuclear plant required 40 metric tons (MT) of steel and 190 cubic meters (m3) of concrete per average megawatt of electricity (MW(e)) generating capacity. With a capacity of over 1000 MWe, figures for the construction of Unit 1 can be estimated as over 40,000 MT of steel, and 190,000 m3 of concrete. Due to the geologic features of the site (see below), it is reasonable to assume that the real figures were even higher. There is some information with regards the restart of construction for Unit 2. Reactors Both units are Westinghouse Four-loop Pressurized-Water Reactor (PWR), as shown in the figure below (TVA website) capable of electrical output of 1125 MWe. A four-loop Westinghouse plant has four steam generators, four reactor coolant pumps, and a Pressurizer. There are 193 fuel assemblies arranged in a 17 x 17 array inside a reactor vessel that has an internal diameter of 173 inches. The reactor vessel is constructed of a manganese molybdenum steel, and all surfaces that come into contact with reactor coolant are clad with stainless steel to increase corrosion resistance. The reactor coolant flows to the steam generator (USNRC, 2003). Typically, PWR containments typically consist of heavily steel-reinforced concrete cylinders ranging in thickness from 3. 5 feet to 4. 5 feet, capped by a hemispherical dome of steel-reinforced concrete. The cylinder is typically 140 feet high, with a 140-foot diameter. Reinforcement bars that form a cage within the concrete are typically Grade 60 #18 steel bars on 12-inch to 15-inch centers. A #18 rebar is two and one-quarter inches in diameter (ABS Consulting, 2002). Additional reinforcement may be called for depending on the results of the seismic survey undertaken for the site. This was the case for the Watts Bar reactors. The Final Safety Analysis Report for WBN (TVA 1991), reported that the plant is located in the Valley and Ridge Province of the Appalachian Highlands, and the major geologic feature at the site is the Kingston thrust fault, which developed 250 million years ago. The fault has been inactive for many millions of years, and recurrence of movement is not expected. The fault lies to the northwest of the site area and is not involved in the foundation for any of the major plant structures. The SAR for the WBN states that it was designed based on the largest historic earthquake to occur in the Southern Appalachian Tectonic Province the 1897 Giles County, Virginia earthquake. This earthquake is estimated to have had a body wave magnitude of 5. 8. The Safe Shutdown Earthquake for the plant has been established as having a maximum horizontal acceleration of 0. 18 g and a simultaneous maximum vertical acceleration of 0. 12 g WBN Unit 2 Restart of Construction As Unit 2 is essentially identical to Unit 1, the scope of work for Unit 2 duplicates that of Unit 1 as much as possible with some additional scope for Unit 2 not included in the Unit 1 startup such as another cooling tower, transmission system, various upgrades and work completed since Unit 1 startup such as a process computer upgrade (Moll, 2007). Estimated cost of the project to complete startup is 2. 49 billion, over 54 months with commercial operation of the unit scheduled for early 2012 (Westinghouse, 2008). Moll reports that peak staffing is estimated at 2,300 craft and technical personnel. The project phases will include the Engineering and Analysis phase, which will include plant walk downs to establish the current condition of the plant, the engineering evaluations of program work and identification of design discrepancies. The second phase as outlined by Moll is the Design Production phase to correct identified deficiencies and design changes required to maintain consistency between units. The third phase is the implementation phase which will include the construction, the modifications required in supporting two units, the maintenance activities, testing, non-design repairs and clean up. Finally the Startup Test phase that will ensure the systems are capable of safe shutdown before the operations phase. Major Issues Affecting the Contruction of WBN Unit 1 Nuclear power reactors are regulated by federal and state laws to protect human health and the environment. These regulatory requirements are of paramount consideration in the construction of any nuclear facilities. Regulatory costs for the nuclear industry are a significant percentage of construction and on-going operating costs and as such regulatory considerations play a large role in dictating all aspects of the project from the chosen site to the reactor design to the management of on-going operations. The construction period of the Watts Bar reactors coincided with significant changes in the regulatory environment. The most significant nuclear regulatory authority in the US is United States Nuclear Regulatory Commission (US NRC). The Watts Bar reactors were in the construction phase when the accidents occurred at Three Mile Island in 1979, and later, Chernobyl in 1986. Reaction to these events resulted in further and more stringent regulatory requirements. Environmental obligations have also become ever more important, and operators must also satisfy requirements for environmental impact statements. Construction of both units was suspended in 1985, primarily because numerous TVA staff made complaints that the construction process was inadequate and that there may be resulting safety risks (NRC, Safety Evaluation Report, 1995). On September 17, 1985 the NRC required TVA to address various deficiencies in its activities and TVA withdrew its certification that Unit 1 was ready to load fuel. The NRC Safety Evaluation Report notes the findings that there were significant problems in construction quality and quality assurance. Deficiencies in construction involved a number of systems and issues including the quality of welding and cabling. There were many staff concerns and complaints that also needed to be addressed. In the report the NRC itself recognises its own role in not providing sufficient regulatory oversight. The report notes the extensive corrective actions performed by TVA, which included a Nuclear Performance Plan to address material, design and programmatic deficiencies and included inspection and testing of the construction issues and programs to respond to staff concerns. Unit 1 construction was resumed in 1990. In terms of estimating and producing time lines for such a project, The Watts Bar example demonstrates that as well as being aware of industry codes and building standards it is crucial to understand the regulatory requirements for the relevant industry. Unforseen delays also need to be considered, as does whether risks of such are allocated to the contractor. If risks are allocated to the contractor, the risk of a long delay should be considered in the estimate. Some of this risk may be offset when components in a project can be worked on independently or concurrently with each other, rather than build components that need to be constructed sequentially. The Watts Bar Unit 1 reactor is a good example of unforseen events affecting the construction process (for example, discovery of the fault, the changes in the regulatory environment after the Three Mile Island accident in 1979). Although Unit 1 was on-line by September 11, 2001, security requirements for installations such as nuclear power stations were increased, and on-going construction projects for security sensitive projects were affected at that time. Changes to regulatory requirements, standards and codes need to be tracked for any project. Quality Assurance systems must be in place, and accounted for in the initial estimating process. References 1. TVA Website Watts Bar Nuclear Plant Retrieved April 3, 2008 from : http://www. tva. gov/power/nuclear/wattsbar. htm 2. Munson, Richard.The Electricity Journal, Vol:15, Issue:10, December 2002 pp76-80. 3. NRC, Partial Chronology WB Unit 2 (Table) (2007 August 23) Retrieved April 3, 2008 from: http://www. nrc. gov/reactors/plant-specific-items/watts-bar/watts-bar-partial-chronology. html 4. (Terry W Johnson, Communications, Tennessee Valley Authority, personal communication, April 5, 2008). 5. Peterson, F. â€Å"Will the United States Need a Second Geologic Repository? † The Bridge National Academy of Engineering Vol:33, No. 3, Fall 2003. 6. TVA Website (Figure of Reactor). Retrieved April 3 2008 from: http://www. tva. gov/sites/wattsbarnuc. htm# 7. USNRC Technical Training Center, Pressurized Water Reactor (PWR) Systems 2003. Retrieved April 7, 2008 from: http://www. nrc. gov/reading-rm/basic-ref/teachers/04. pdf 8. ABS Consulting and ANATECH, Aircraft Crash Impact Analyses Demonstrate Nuclear Power Plant’s Structural Strength, December 2002. Retrieved April 7, 2008 from: http://www. stpnoc. com/EPRI%20study. doc 9. The Final Safety Analysis Report for WBN (TVA 1991), excerpt retrieved from: http://www. hanford. gov/rl/uploadfiles/ea/ea1210/section4. htm

Customer Relationship Management Plan for Hotel

Customer Relationship Management Plan for Hotel The Sao Paulo Case ABSTRACT The paper sets out to produce an outline customer relationship plan for a Brazilian hotel which has recently been taken over by a globally branded hotel chain. It begins with a review of selected literature which contains knowledge, techniques and ideas relevant to a customer relationship plan. Terms are defined within this section. The final section contains the action plan, which derives from ideas in the literature review section. 1. Introduction This report will consist of a concise, integrated customer relationship plan for Sao Paulo senior management with the specific aims of: reducing customer switching maintaining stakeholder relations in the service quality value chain Within this plan there will be: an identification of the gaps in Sao Paulo’s current approach to relationship marketing planning a description of internal and external relationships which impact the hotel proposed marketing objectives to help relaunch and reposition the hotel brand suggested developments of the brand an outline service quality management programme an outline CRM system an outline integrated marketing communications programme an outline internal marketing communications programme Input for the plan will be taken from the case material and the literature review which follows in section 2. 2. Literature Review This section will review the literature in a structured way. The first part will draw on lecture notes, text books and journal articles to clarify and explain aspects of: strategic marketing and branding relationship marketing and customer relationship management service quality management The second part will draw on three cases: The Ritz Carlton case Bergstrom Hotels Sao Paulo Hotel 2.1 Strategic Marketing and Branding Piercy defines strategy as simply being about: Being best at doing those things which matter most to customers Building shareholder value by achieving superior customer value Finding new and better ways of doing things to achieve the first two[1] If one accepts this no-nonsense definition it underscores the need for all companies to: Understand who your customers are and what matters to them Know how they perceive your service levels and what you must do to improve your performance Design and implement communication and management processes which make your strategy work In other words you need a plan. The planning process is described in the lecture notes as beginning with a Mission Statement and ending with implementation and measurement control. Before customer relationship objectives (the focus of the action plan below) can be identified and agreed the mission statement needs to be clearly understood as do the dynamics of the current market place. A SWOT analysis and Marketing Audit are effective tools for clarifying the company’s current position in the market, its performance so far and for suggesting possible changes in strategic and tactical moves. In a services business this will lead to the development of a customer relationship plan, which will be underpinned by a detailed understanding of the various internal and external stakeholders with whom one needs to develop and build relationships.[2] 2.2 Relationship Marketing and Customer Relationship Management â€Å"Relationship marketing concerns the shifting from activities of attracting customers to activities concerned with current customers and how to retain them. †¦At its core is the maintenance of relations between a company and its suppliers, channel intermediaries, public and customers.†[3] Focusing on retention is considered to be significantly more profitable than conversion of non-customers. CRM is a system to make relationship marketing work. The US writer, George Day sees CRM as a customer-responsive strategy, which seeks to give companies competitive advantage by: Delivering superior customer value by personalising the interaction between company and customer, Demonstrating trustworthiness Tightening connections with customers Achieving co-ordination of complex capabilities (functions, resources) within the company[4] Park Plaza International uses its new CRM system and global database to: â€Å"promote the hotels as a group, rather than an individually networked system, with targeted promotions and one-to-one marketing†¦.Through company profiling we will be able to identify who the biggest backers of the group are and who should be given special treatment, so that we can target our promotions accordingly†[5] Hwang and Chi[6] ,in their recent empirical study, highlight the fact that service personnel are the most important resource in the service sector and also the primary marketers. By helping to achieve customer satisfaction service personnel upgrade the entire performance of the organisation. The message to management is that they should engage in aggressive internal marketing to achieve and maintain a synergy of staff satisfaction and improved organisational performance. 2.3 Service Quality Management Customers will be loyal to a hotel, or a branded hotel chain, if they are satisfied with the quality and value offered. It is therefore important for service providers to know what influences these customer perceptions. Johnston suggests two approaches to understanding customers’ perceptions and judgements of service quality: The rational approach The incident-based approach[7] The rational approach suggests that customers consciously or unconsciously use a weighted average, so that a high score on one attribute or factor may offset a low score on another, to arrive at an overall evaluation of personal satisfaction. The SERVQUAL approach is based on the work of Parasuraman, Zeithamel and Berry[8] and sets out to measure customers’ perceptions of quality across 5 dimensions: Tangibles: physical facilities, equipment, appearance of personnel Reliability: abilities to perform the promised service dependably and accurately Responsiveness: willingness to help customers and provide prompt service Assurance: knowledge and courtesy of employees and ability to inspire trust and confidence Empathy: caring, individualistic attention provided by firm to customers A third approach suggests that any single incident, delighting or satisfying, could, whatever the weightings given to the other transactions, result in an overall feeling of dissatisfaction or delight. Another writer argues that â€Å"investment of time and money in quality improvement should concentrate on those areas of your business where the effort will have the greatest benefit†[9] Effort should not necessarily be directed to areas where you are worse than the competition if those factors are not so important to customers. 2.4 The Ritz-Carlton Case R-C has a total quality approach to the business. They fix causes not problems, i.e. they think about processes and systems to prevent problems and to ensure continuous quality. They set up a system to understand the real needs of their customers, to ensure delivery of these needs, to make it work continuously and to communicate all this to the market – not just an image-driven approach, but one which was conscious of the â€Å"experience† which customers were seeking. 2.4 Bergstrom Hotels[10] Bergstrom set up a total quality approach and system which was driven by senior management but acted on and supported by teams across the organisation. Vital components of the system are: training of all staff in internal customer relations, culture, process improvement and problem-solving, setting up and development of a data-base based on customer and employee surveys to drive improvement, open lines of communication and regular performance evaluation. Recognising staff contributions to quality of service was a key final element. The case demonstrates that significant quality improvements can be achieved without significant investment and ongoing cost. 2.5 Sao Paulo Case Sao Paulo is a recently refurbished hotel which is operating in a highly competitive market (with much price cutting) and unstable economy. It has recently been taken over by a hotel chain with a global brand name and a reputation for high service quality and the ability to build long-term relationships with stakeholders. It needs now to reposition itself in the Brazilian market such that it is clearly differentiated in stakeholders minds from the competition. Service must be the main differentiator, so an integrated customer relationship plan needs to be developed. 3. Action Plan for Improving Customer Relationships 3.1 Gaps in current approach Sao Paulo needs both to retain the loyalty of its current customer base and to grow via new customer and intermediary relationships. Growth will probably come via extended use of new services (e.g. restaurants and bars) by current customers and attracting new, more focused customer segments. This needs to be spelt out in its overall mission and made explicit with regard to individual stakeholders. 3.2 External and Internal Stakeholders Apart from the different customer segments important external stakeholders are: tour operators, airlines, travel agents and the many web-based hotel discounters. Local SP-based organisations such as the city hall and tourist office may also be influential in the communication of the hotel brand to intermediaries and potential customers. The current relationship-building approach appears to be re-active and now needs to become focused and pro-active. Important internal stakeholders are hotel employees – front-office staff and sales staff – and franchisees in the restaurants and bars. All need to be aligned with the culture of the refurbished and repositioned hotel. 3.3 Relaunching and Repositioning of the Brand The SP hotel is now part of a global chain. Its service level will need to be aligned with the core brand values of GHG and these values will need to be communicated to all stakeholders and acted upon by internal stakeholders if the communicated brand image is to be consistent with delivery on the ground. Proposed marketing objectives are to: grow the current customer base by 20% by increasing spend per customer and by improving retention by 10%; focus on excellent, caring service at a fair price. 3.4 Service-Quality Programme A customer survey should be carried out to establish which service attributes are important to customers. This should be linked to an assessment of the cost of correcting what goes wrong. The survey should be ongoing and reinforced by regular staff interaction with customers so as to identify any areas of dissatisfaction. Overall customer relationship objective will be to: create in the minds of all customers an experience of being cared for by warm, friendly staff who have your best interests at heart and will do all that they can to offer you speedy and professional assistance. This will be translated into specific CR objectives for the different stakeholders, all of whom will need to participate in service quality training programmes: Franchisees: communicate always in your words, dress and body language that you are a member of the SP team. Front-office staff: make the customer feel welcome, respected, valued and at home. Sales staff: communicate, warm, professional, helpful manner at all times, backed up by prompt follow-up. Service standards: FRONT DESK: Always smile at customers Address by name wherever possible Apologise for even slightest delay Never keep customer waiting without apologising Always do what you promise to do Be sensitive to cultural differences Keep desk and hall area clean at all times Always ask if you can be of further assistance – sincerely Never argue with a customer Try always to exceed expectations Service blueprint: Sales staff to CORPORATES (process service mix): Tangibles Dress smartly, speak warmly and professionally, ensure  that all promotional materials are packaged and presented professionally Reliability Be punctual, deliver what you promise Responsiveness Exceed customer expectations with your response times  and look always for creative solutions to difficult problems Assurance Be confident about the hotel and its qualities but radiate  courtesy at all times. Avoid over-familiarity and use of christian names, unless requested to do so Empathy Avoid any remarks/comments about religion, race,  culture. Be particularly sensitive to cultural differences and help people with language difficulties. Never make fun of anyone. Apologise for even the most minor errors Service guarantee for empowering FRONT-LINE STAFF: If a customer arrives after 19.00 and requests a rate  reduction you may offer him/her a room at a rate 20% below normal rate This service quality approach is in line with the realignment of the brand as a warm and caring hotel which offers fair prices. 3.5 CRM System A CRM system needs to be developed for the global chain. It would aim to profile customers both in order to communicate with them more effectively and to ensure that service features are adapted to meet individual requirements where possible. It should be seen as a support for the warm and caring approach, not a replacement. The communications programme would need to be consistent with, and integrated into, the CRM system. 3.6 Internal Marketing Programme Staff are at the heart of hotel service and underpin customer perception of quality. Training programmes must be run to ensure that all staff are aligned with the culture and attitudes of the hotel, are aware of service guidelines and have the requisite skills and knowledge. An appraisal and suggestions system will be introduced to help staff maintain requisite standards. Incentives will be introduced to encourage maintenance of these standards. BIBLIOGRAPHY Books Barwise P. and Meehan S. (2004), Simply Better, Harvard Business School Press Cerasale M. and Stone M.(2004), Business Solutions on Demand, Kogan Page Johnston R. and Clark C. (2001), Service Operations Management, Prentice Hall Piercy N. (2002), Market-led Strategic Change, Butterworth Heinemann Journal Articles Breiter D., Tyink S. and Corey-Tuckwell S. (1995), Bergstrom Hotels; a case study  in quality†, Journal of Contemporary Hospitality Management, Vol.7 No. 6 Brown T. (1997), â€Å"Using norms to improve the interpretation of service quality  measures†, Journal of Services Marketing, Vol.11, No.1, p.80 Day G. (2000), â€Å"Tying in an Asset†, in Understanding CRM, Financial Times  Editorial article, „CRM in Hotelsâ€Å", in Leisure Hospitality Business, September,  2001 Hwang I. and Chi D. (2005), â€Å"Relationships among Internal Marketing, Employee Job  Satisfaction and International Hotel Performance†, International Journal of  Management, Vol.22 No.2 Parasuraman A., Zeithamel V. and Berry L. (1988), â€Å"SERVQUAL: a Multiple Item  Scale for Measuring Consumer Perceptions of Quality†, Journal of Retailing,  Vol.64, No.1 Spring Footnotes [1] Piercy N. (2002), Market-led Strategic Change, p. 273 [2] Lecture Notes – Key Issues from the Marketing Audit to Prioritise Actions in a Relationship Services  Marketing Plan [3] Jobber D. (2004), Principles and Practice of Marketing, McGraw-Hill, p. 117 [4] Day G. (2000), â€Å"Tying in an Asset†, in Understanding CRM, Financial Times [5] Editorial article, „CRM in Hotelsâ€Å", in Leisure Hospitality Business, September, 2001 [6] Hwang I. and Chi D. (2005), â€Å"Relationships among Internal Marketing, Employee Job Satisfaction  and International Hotel Performance†, International Journal of Management, Vol.22 No.2, p.291 [7] Johnston R. And Clark G. (2001), Service Operations Management, Prentice Hall, p. 102 [8] Parasuraman A., Zeithamel V. and Berry L. (1988), â€Å"SERVQUAL: a Multiple Item scale for  Measuring Consumer Perceptions of Quality†, Journal of Retailing, Vol.64, No.1 Spring [9] Brown T. (1997), â€Å"Using norms to improve the interpretation of service quality measures†, Journal of  Services Marketing, Vol.11, No.1, p.80 [10] Breiter D., Tyink S. and Corey-Tuckwell S. (1995), Bergstrom Hotels; a case study in quality†,  Journal of Contemporary Hospitality Management, Vol.7 No. 6

The Use of Variola major in Bioterrorism Essay -- Biological Terrorism

Variola major: its symptoms and the possibilities of its use in bioterrorism Smallpox is a virus that was pronounced eradicated in 1990 by the World Health Organization (WHO). Prior to its elimination through the coordinated efforts of several international agencies, it was considered one of the most dangerous threats to the prolonged existence of the human race. Its effects, especially those of the hemorrhagic strain, are comparable to those of such agents as the Zaire Ebola virus, Lassa hemorrhagic fever, and Marburg virus. EPIDEMIOLOGY Smallpox (Variola major) spreads through either direct physical contact or prolonged proximity to an infected individual. The disease begins in the lungs, spreading from there to the rest of the body. Men and women are equally susceptible to the disease, as are all ethnicities. Of those who came in contact with the disease, few survived. The mortality rates are these: Discrete ordinary smallpox: 34% Confluent ordinary smallpox: 59% Hemorrhagic smallpox: 94% Smallpox was known to nearly wipe out entire populations, and often decimated communities, cities, and countries. POSSIBLE BIOWARFARE USES FIRST USE The first recorded use of smallpox as a biological weapon was in 1756. Sir Jeffrey Amherst and other members of the British colonial army gave blankets that had previously belonged to smallpox victims to American Indians, causing them and their tribes to contract the disease previously unknown to them. In some areas, more than 50% of the population perished. WORLD WAR II During the second world war, the Axis decided to begin the usage of biological weapons in order to assure that the war went in their favor. This task was assigned to Japanese Military Unit 731, which recruited numer... ...(2005) Biological weapons defense: infectious diseases and counterbioterrorism. New York: Humana. Smallpox. (2006, July 30.) Retrieved July 30, 2006 from http://en.wikipedia.org/ wiki/Smallpox Centers for Disease Control and Prevention. (2006) What you should know about a smallpox outbreak. Retrieved July 30, 2006 from http://www.bt.cdc.gov/agent/ smallpox/basics/outbreak.asp United States Department for Health and Human Services. (2006) Smallpox: About the disease. Retrieved July 30, 2006 from http://www.hhs.gov/smallpox/About Disease.html World Health Organization. (2006) Smallpox. Retrieved July 30, 2006 from http://www.who.int/csr/disease/smallpox/en/ World Health Organization. (2006) Report from the Secretariat: Smallpox eradication - destruction of smallpox virus stocks. Retrieved July 30, 2006 from http://www.who.int/gb/ebwha/pdf_files/EB117/B117_33-en.pdf

Ouija Boards :: essays research papers fc

Ouija Boards For those of you that do not know what a ouija board is, it is a device used to supposedly ask questions of and receive answers from a seemingly supernatural force. Using a ouija board has become a controversial subject. Some people regard them as "evil" or a "tool of the Devil", yet they continue to be sold in stores along Scrabble and Monopoly as a game. The Ouija board was invented in the early 1890's by William Fuld. It is now sold by Parker Brothers. A ouija board is a small board with various symbols printed on its surface. These symbols include all letters of the alphabet, the numbers 1 to 9 and 0, and the words yes and no. A smaller board, shaped like a heart, called a planchette or pointer is used to direct the answers. Two or more people rest a Ouija board on their laps and press their fingers lightly on the pointer. One of them asks the board a question. The pointer supposedly answers by indicating a word or a number or by spelling out words. According to people who believe in the ouija board, spirits guide the pointer. Others think the fingers of the questioner influence the pointer. There are basic guidelines that should be followed for using Ouija boards. If any of you are willing to try one you should check out some of the safe things to do to protect yourself or anyone else from possible harm. As many people improvise a ouija board as a game, it is always best to protect yourself. Where there is no protection from 'evil forces' extremely frightening things can occur. Sinister messages can be spelt out, claimed to come from the devil. As to prove that no one person is purposely pushing the pointer, tales have been told of all removing their fingers except one, and the pointer continuing to whiz around in manic fashion - or of the pointer jumping up in the air or hurling itself off the table and smashing. Also evil spirits have been known to lie about who they are tricking the users into further danger. You have to be the judge of the information you receive. To believe everything that comes through on the board just because it's from the other side is extremely gullible, and is like believing everything that you read in the newspaper or see on TV. If your mind tells you there's something wrong, there probably is . If the information you're getting seems new to you, compare it with other channeled material and see if you're comfortable with it. Ouija Boards :: essays research papers fc Ouija Boards For those of you that do not know what a ouija board is, it is a device used to supposedly ask questions of and receive answers from a seemingly supernatural force. Using a ouija board has become a controversial subject. Some people regard them as "evil" or a "tool of the Devil", yet they continue to be sold in stores along Scrabble and Monopoly as a game. The Ouija board was invented in the early 1890's by William Fuld. It is now sold by Parker Brothers. A ouija board is a small board with various symbols printed on its surface. These symbols include all letters of the alphabet, the numbers 1 to 9 and 0, and the words yes and no. A smaller board, shaped like a heart, called a planchette or pointer is used to direct the answers. Two or more people rest a Ouija board on their laps and press their fingers lightly on the pointer. One of them asks the board a question. The pointer supposedly answers by indicating a word or a number or by spelling out words. According to people who believe in the ouija board, spirits guide the pointer. Others think the fingers of the questioner influence the pointer. There are basic guidelines that should be followed for using Ouija boards. If any of you are willing to try one you should check out some of the safe things to do to protect yourself or anyone else from possible harm. As many people improvise a ouija board as a game, it is always best to protect yourself. Where there is no protection from 'evil forces' extremely frightening things can occur. Sinister messages can be spelt out, claimed to come from the devil. As to prove that no one person is purposely pushing the pointer, tales have been told of all removing their fingers except one, and the pointer continuing to whiz around in manic fashion - or of the pointer jumping up in the air or hurling itself off the table and smashing. Also evil spirits have been known to lie about who they are tricking the users into further danger. You have to be the judge of the information you receive. To believe everything that comes through on the board just because it's from the other side is extremely gullible, and is like believing everything that you read in the newspaper or see on TV. If your mind tells you there's something wrong, there probably is . If the information you're getting seems new to you, compare it with other channeled material and see if you're comfortable with it.

Defining Abnormality Essay

Psychologist, for years have given their theory on normal and abnormal behavior, but all the studies they have done seems to give more evidence to prove what make each individual do what they do and why. In the normal and abnormal behavior we use all research and take all of its studies into consideration and apply it to why such behaviors have occurred. Reading this paper you can see that there are many experiments that challenge the theory of behavior no matter if it’s normal or abnormal. We will clarify some of the challeges as we define and classify both normal and abnormal behavior when we look at the challenges in Culture, gender and sexual preferences/practices and religion. Cultural normal and abnormal behaviors Culture is a challenge to abnormal behavior because these behaviors establish through socio-cultural traditions. The sociocultural perspective explains that abnormal behaviors are a result of family influences and social forces. Similar to the behavioral perspective, socio-cultural theorists believe mental disorders are learned behaviors. They tend to focus on social class, gender, and ethnicity in the explanation of mental disorders. An understanding of one’s sociocultural forces is also taken into consideration concerning abnormal behavior and its cultural challenge. Social forces, such as the media, social change, pressures, poverty, and social institutions are examples of how mental disorders are distinct or classified in culture. Family perspectives challenge abnormalities because they are complex systems. Because families are a representation of stability, any type of disruption could result in an emotional disorder. Culture puts a limit on abnormality because social norms tend to change over time. Cultural relativism holds the idea that normal or acceptable behavior are determined by society. Every society has its own views about what is normal and what is abnormal. For in instance, in the past Greeks thoughts people who heard voices was evidence of divine prophecy, yet today this is a sign of schizophrenia (Hansell & Damour, 2008). Culture bound disorders or abnormal behaviors practiced by a specific culture do not fit into the usual categories of the DSM-IV categories because the practices pertain to a particular group of people (Simons, 1996-2012). Given that the sociocultural perspective explains abnormal behavior is learned; treatment consists of switching the rewards and punishers in the environment and changing the bad habits that causes these behaviors (Learn Maximum, 2011). Mind/body normal and abnormal behavior Abnormal thoughts can have an important impact on the body. The mind/body connection is very strong. Constantly thinking negative thoughts can either perpetuate an already existing illness or bring illness on. Worrying all of the time can bring on anxiety that can cause other problems, such as high blood pressure and heart problems if not treated. Hypochondria are a condition brought about from abnormal thinking. Hypochondria are a disorder where a person thinks he or she has a life-threatening illness, but in actuality, are completely healthy physically. Other symptoms are, worrying about minor problems and linking them to life-threatening illnesses, seeing doctors numerous times to have tests, such as MRI’s and echocardiograms, switching doctors because the current doctor will not diagnose the patient with an illness, constantly talking to family and friends and suspected illnesses, continually checking their bodies for sores and lumps, checking vital signs, such as pulse and blood pressure on a frequent basis, and believing that they have disease after hearing or reading about it. There are several ways to recognize if thought are abnormal and could be hypochondria or if they are normal reactions and are in need of a doctor’s attention. Sometimes symptoms exist in actuality and a doctor cannot identify those symptoms. This can cause anxiety as well that can lead to other health problems. If a person can locate the illness that goes along with his or her symptoms, this usually means that he or she are normal and not hypochondriac. It is important to take an active role in recognizing mental and physical health to get the help needed. Recognizing when it is time to go to a medical doctor or psychiatrist is important to mental and physical health (Mayo Clinic, 2010). Religious normal and abnormal behavior The article of studying the specificity of spirituality: lessons from the psychology of religion discuss how the psychology of religion studies the specificity of spirituality. One major issues is how psychology contributes to the assessment, exploration, and explanation acts and activities of the specificity of religious and spiritual. There have been discussions for a long time about substantive vs. unctional definitions of the scientific study of religion (Platvoet & Molendijk, 1999). A substantive definition of religion is looking at religion as a type of philosophy or a basic understanding of nature and reality, which has nothing to do with our social or psychological lives. Functionalist definitions of religion are people belief either in social life, in society. Spirituality is cultural experiences that consists of different acts and activities in a certain spiritual tradition, which can be normal for some people or abnormal. Psychology of religion is a Western enterprise, in the East elaborate but different psychologist exists (cf. , e. g. , Paranjpe, 1998). Spirituality has different specificity, spiritual acts, and activities which associated to what people consider the act of transcending. One of the tasks psychology has is to comprehend the accuracy of human lives as well as in religion and spirituality, all spiritual acts, and activities are not alike. Psychologists involved in the study of the specificity of spirituality should go beyond with his or her research and understand the peculiarities, such as what they bestow. The clarification they offer for the behaviors and activities are so that people can understand the involvement and the type of meaning they bestow. Conclusion As we have demonstrated the challenges in classifying and defining normal and abnormal behavior because it is always changing and giving new research they have conducted in their study to indicate what is normal/ abnormal and how to identify from each of the behaviors.