The Electric Bass Essay -- Music

The creation of the electric bass, or an electric guitar envisioned double bass, has revolutionized the way music is both written and performed and will continue to be a driving force behind virtually every genre of music. Even though the electric bass* can be seen as a necessary creation in order to match the ever-increasing volume of live music, especially rock, it can also be viewed as a breath of fresh air and new outlook on acoustic instruments. The electric bass has both physically and functionally had an interesting development since its birth, but one thing for certain is that even trailing behind the electric guitar at first, this instrument has stepped away and cemented its place into music. Electric basses share some of the basic physical aspects of their acoustic brethren, the upright double bass, but also have their own defining characteristics that make the electric bass what it is. Generally speaking, an electric bass is composed of three major parts on which it is further subdivided: â€Å"You can divide the bass into three sections: The neck, the body, and the innards. The different parts of the neck and the body are easy to see, while the innards aren’t so obvious† (Pfeiffer, Patrick). Looking to the neck, one can see that there is actually at least four other important parts, those being: the headstock, tuning machines, nut, and fretboard. Their functions, respectively, are: to provide a spot to which the tuning machines can reside; tunes the strings up or down to achieve a particular pitch; keeps the strings held off of the fretboard and spaced evenly; the place in which you fret notes to be played. The body of the bass is where most of the reso nation will come from and the tonewood will dictate the overall char... ...layer and teacher based in Seattle, Washington† who set up the company Audiovox and produced the Model 736 Bass Fiddle around 1936. Its design consisted of â€Å"†¦a roughly guitar-shape walnut body, a single pickup and control knob on a pearloid pickguard, a neck with 16 frets, and a cord emerging from a jack on the upper side of the body† (Bacon 8-9). Tutmarc was the first to get almost everything right in designing an electric bass, but did not meet with good commercial sales. Then, in 1951 Leo Fender would set the standard for electric basses by introducing his Precision Bass to the world. Works Cited Bacon, Tony, and Barry Moorhouse. The Bass Book. New York: Backbeat, 1995. Print. Jeans, Sir James. Science & Music. Cambridge: University Press, 1953. Print. Pfeiffer, Patrick. Bass Guitar for Dummies. Indianapolis, Indiana: Wiley Publishing Inc, 2003. Print.

Vero Moda Marketing mix

VERO MODA was one of the first brands to launch within the Bestseller family. Today VERO MODA is one of the largest brands in the company. The vision of the brand was to fulfill a need for good quality, on-trend clothing at affordable prices. VERO MODA is the brand of choice for the fashion-conscious, independent young woman who wants to dress well and pay less. Today, VERO MODA has more than 1,000 stores in Europe, 1,600 stores in China, and experience rapid growth in both India and Canada. VERO MODA is represented in almost 45 countries. Vero moda has two in-house labels that specialize in a certain type of apparel that is-Y.A.S- The core collection is founded in our eternal passion for luxurious fabrics, contemporary shapes, modern lines, and refined silhouettes. Y.A.S stays true to its ethos, which is a design approach centered on well-crafted, feminine collections with a touch of edge and understated coolness. Noisy May is a team of passionate individuals bound together by their love for fashion and true denim.SEGMENT- Young adults, young independent women, fashion conscious women. Between the age group of 18-35TARGET- It targets the upper middle class and high class; with annual income of 5 lakhs and above.THE FOUR P’sPRODUCT Vero Moda has apparel, accessories and shoes.Women’s wearVero moda caters to the fashion loving populace.Vero Moda clothes follow the current fashion trends and patterns. The silhouettes are very feminine, stylish and semi-formal. It doesn’t give a casual look rather a very prim and proper feminine look and feel. Premium quality fabrics are used giving the products a very luxurious feel. The colours used by the brands are sober and sophisticated and then again they have a section with bright feminine colours. The colour pattern is also tweaked from time to time according to the season’s trends. It offers a wide range of sizes catering to all- from an XS to a XL.Accessories & shoes The accessories include w allets, scarfs, earrings, neck pieces and rings. The accessories are again quite feminine and complement their apparel range. Scarfs use a lot of trendy prints. The wallets and shoes use a lot of leather and sequins- Keeping the target audience in mind this is very apt as a young fashionable working women need both to go with their professional and social life.PRICEVero moda has placed itself has a affordable fashion brand for young independent women.The price ranges from Rs 400 to Rs 6000. Since the brand is providing good quality and follows current fashion trends , their customers don’t mind paying that extra bit. Vero Moda has a very niche and sophisticated feel to it which is also reflected through it clothes. But it’s pricing strategy is such that it should target the young independent women who are willing to look good but at affordable prices. Women today are smart and aware and look for the best deals. Thus Vero moda is giving them high quality fashion at an a ffordable price and service. The strategy is that the price should come as a pleasant surprise to its customers.The competitor brands are Zara, Mango, Chemistry. Zara and Chemistry are similarly priced whereas Mango is priced at a higher level.PLACEThe brand targets the fashion conscious independent women and the upper middle class and high class.By Place it means the distribution channel a company follows. Maximum distribution of its products is direct. The brand owns independent stores. Off late they have set up sections in other departmental store that share a similar design philosophy. The brand is placed in a mall or high street which is frequently visited by the target audience. Vero Moda has not restricted itself only to high street or exclusive malls as it talks about affordability and reaching the masses.PROMOTIONAbove the line- Vero Moda doesn’t have much of above the line promotion. It doesn’t have tv or radio commercials. Though it does promote itself quite a bit through print media; especially in fashion magazines. For new collection Vero Moda prints out catalogues which are circulated to frequent customers and given to any visitor who comes to the store..Below the Line-Vero Moda has its own active website which is regularly updated. It also conducts online competitions and other promotional activity. The brand sends out regular mails to its valued customers always keeping them in the loop. Thus maintaining a good customer base and trying to create a brand loyalty for itself.One of the most striking promotional activities is the window displays done by the brand. Its out of the box, trendy and very attractive. It speaks smartness, class, chic, sophistication.During sales they have special window displays and holdings. This makes more and more people aware about their ongoing sale.SWOT ANALYSIS:STRENGTH- Fashionable and trendy Affordable pricing Good quality Spacious stores Strong brand image Brand awareness WEEKNESS Not enough promot ion ( tv commercials, endorsements, ) Repetition and can get monotonous Narrow target audience ( only young women)OPPORTUNITIES To broaden target audience ( menswear, children) More commoditiesTHREATS Competitor brands Global brands Brands with better promotional strategies Better offers and pricing strategies.

Music Appreciation Unit One Lab Questions

1.Describe some of the influence of Latin music in the US in the early part of the twentieth century. In the early part of the twentieth century, Latin music influenced the creation of a new type of music, Afro-Cuban Jazz.2.What was the significance of â€Å"Machito and His Afro-Cubans†? â€Å"Machito and His Afro-Cubans† created the genre of Afro-Cuban Jazz and created a bridge between the two cultures, and found success with white people.3.How did Dizzy Gillespie incorporate Latin music into his music? Dizzy Gillespie invited a player from Cuba named Chano, and the two of them worked together.4.What was the Palladium?Palladium was located in mid-town Manhattan. It was a former dance studio, but it was transformed into the home of the Mambo.5.How did the television and films increase the exposure of the US to Latin music? The television and films increased the exposure of the US to Latin music, because it allowed the public to slowly become familiarized with it. Televi sion shows like â€Å"I Love Lucy† showed that white women and Cuban men could be together. Due to the fact that the men were Cuban, they also played their music on the show as well. 6.How did Latin music influence rock music?Latin music influenced rock music they both had the same chord progression, bass lines and rhythms. 7.Why do you think Latin music had such a great influence on the development of popular music? I believe that the reason why Latin Music had such a great influence on the development of popular music, is because it was new, and its upbeat rhythms made it easy to listen to and encouraged people to dance and have a great time. 8.Do you think that any of the music that you listen to has Latin influences? Why or why not? Yes, I do believe that Latin music has influenced the music I listen to. I listen to Latin artists such as Pitbull, and I enjoy his music very much. At the same time, I listen to a lot of upbeat rhythm songs that have somewhat of a Latin feel to them.

Total Quality Management Definitions

Total Quality Management is formally defined in BS 7850-1, paragraph 3. 1, as management philosophy and company practices that aim to harness the human and material resources of an organization in the most effective way to achieve the objectives of the organization. [3] Total quality management can be summarized as a management system for a customer-focused organization that involves all employees in continual improvement. It uses strategy, data, effective communications and involvment of all level employeess to integrate the quality discipline into the culture and activities of the organization. †¢Customer-focused. The customer ultimately determines the level of quality. No matter what an organization does to foster quality improvement—training employees, integrating quality into the design process, upgrading computers or software, or buying new measuring tools—the customer determines whether the efforts were worthwhile or not. Total employee involvement. All employees participate in working toward common goals. Total employee commitment can only be obtained after fear has been driven from the workplace, when empowerment has occurred, and management has provided the proper environment. High-performance work systems integrate continuous improvement efforts with normal business operations. Self-managed work teams are one form of empowerment. †¢Process-centered. A fundamental part of TQM is a focus on process thinking. A process is a series of steps that take inputs from suppliers (internal or external) and transforms them into outputs that are delivered to customers (again, either internal or external). The steps required to carry out the process are defined, and performance measures are continuously monitored in order to detect unexpected variations in the process. †¢Integrated system. Although an organization may consist of many different functional specialties often organized into vertically structured departments, it is the horizontal processes interconnecting these functions that are the focus of TQM. Micro-processes add up to larger processes, and all processes aggregate into the business processes required for defining and implementing strategy. Everyone must understand the vision, mission, and guiding principles as well as the quality policies, objectives, and critical processes of the organization. Business performance must be monitored and communicated continuously. ?An integrated b usiness system may be modeled after the Baldrige National Quality Program criteria and/or incorporate the ISO 9000 standards. Every organization has a unique work culture, and it is virtually impossible to achieve excellence in its products and services unless a good quality culture has been fostered where everyone works for the quality. Thus, an integrated system connects business improvement elements in an attempt to continually improve and exceed the expectations of customers, employees, and all other stakeholders. †¢Strategic and systematic approach. A critical part of the management of quality is the strategic and systematic approach to achieving an organization’s vision, mission, and goals. This process, called strategic planning or strategic management, includes the formulation of a strategic plan that integrates quality as a core component. †¢Continual improvement. A major thrust of TQM is continual process improvement. Continual improvement drives an organization to be both analytical and creative in finding ways to become more competitive and more effective at meeting stakeholder requirments and expectations. †¢ Fact-based decision making. In order to know how well an organization is performing, data on performance measures are necessary. TQM requires that an organization continually collect and analyze data in order to improve decision making accuracy, achieve consensus, and allow prediction based on past history. †¢Communications. During times of organizational change, as well as part of day-to-day operation, effective communications plays a large part in maintaining morale and in motivating employees at all levels. Communications involve strategies, method, and timeliness. These elements are considered so essential to TQM that many organizations define them, in some format, as a set of core values and principles on which the organization is to operate.

Coming Of Age Personal Essay Essay

Everybody experiences coming of age in their lifetime. Coming of age is the transition from childhood to adulthood. My coming of age started in the middle of my grade 8 year and has continued up until the present. So, for me coming of age has occurred from grades 8-10. The three steps that really defined my coming of age was my traveling to Europe, starting high school and getting my first job at Tim Horton’s. My first step in my coming of age was traveling to Europe with my aunt and uncle. Firstly, I was not with my parents which made me feel more self-reliant. This was my first time riding on a plane and traveling for more than a week without my parent so at the time it seemed like a big deal. I felt that because I was not being watched over as heavily, I was more responsible and was growing up. Secondly, I was starting to travel the world for the first time and it made me think of my future. It reminded me that when I was old enough, there were going to be endless possibilities to what I could accomplish and where I could go. This is definitely an important step in growing up. Realizing that you need to start preparing for your future and start to figure out what you want to do and where you want to go. Lastly, I made new older friends that made me feel like I was growing up and expanding my â€Å"bubble†. The people I met were older then I was and were so friendly. I felt more m ature around them. Meeting new people if all part of â€Å"coming of age†. This is why traveling to Europe was the first step for me to start maturing and to start coming of age. The second step I took towards my coming of age was when I started attending high school at Sir William Mulock Secondary School. Starting high school was a big change from elementary because there was a lot more responsibility. The teachers do not come after you for late assignments and there is a lot more homework that is necessary to complete. This helped me prepare myself for after high school when my employers will need me to show initiative when completing tasks. So therefore, this was a big step in my coming of age. Secondly, when you are in high school, authorities start to treat you as a mature young adult. This means that they have fast paced learning environments and expect you to show up for class. If you miss to many classes you will not pass the course. This taught me to push myself when I was tired or sick which is a big part of growing up. When you are an adult working full time, you can’t skip work when you aren’t feeling well. So for these reasons, starting high school was a big step in my coming of age. The last and most recent step towards my coming of age was starting my part time job at Tim Horton’s. Having this job as my first job was a big responsibility. In order to keep my job I had to show up on time, manage my extracurricular activities and homework around working, ask a lot of questions and deal with co-workers. This added responsibility helped me to start to understand what working will be like once I have graduated high school. Thinking ahead for the future and obtaining responsibility is part of coming of age. Also, for this job I had to learn many new skills. When you are starting a new job there are many techniques you have yet to master such as operating the cash register and making food/beverages as well as customer service skills. Learning all of this helped to me feel more mature and useful. Lastly, the job provided me with a steady flow of cash. Earning money was something that I had never experienced before and it gave me a good feeling. It made me self-r eliant , which is a big part of growing up. Having my own money and being able to spend it on what I want is also a test to see if I can make good decisions or not as well as teaching me money management. This is an important skill for when I have moved out. Therefore , getting my own job was the most recent step in my coming of age. So for these reason, I think that my coming of age happened over my grade 8-10 years. I am not done growing up yet, but the main events leading up to this day that have started my coming of age were my traveling to Europe, starting high school and getting my first job. There will be many more events in my future that will continue my coming of age in the future, but for now I am young and am excited for the growing that I still have to do.

Aerobic Training vs. Anaerobic Training Comparative Essay

Aerobic Training vs. Anaerobic Training Each person has different goals when wanting to become physically fit, but not many people know the difference between aerobic and anaerobic training. Even though aerobic and anaerobic training both contribute in maintaining overall health and both produce energy through glycolysis, which is the conversion of glucose into pyruvate, the training are different to achieve different results and the metabolic processes used by these two types of training are different. It is very important to know how to distinguish the differences between aerobic and anaerobic exercises to achieve different goals. Both aerobic and anaerobic training are equally important as stated by Lauren Bateman, â€Å"However, you need both anaerobic and aerobic exercise to be truly healthy† (Bateman, 2006-2011). I will discuss the difference between aerobic and anaerobic training so that you can achieve your goals effectively and proficiently. Aerobic training consists of physical activities such as jogging, brisk walking, rowing, cycling, skiing, and swimming. These are simple exercises that are performed at a low or moderate intensity and at longer period of time. When performing aerobic exercises, you activate the slow twitch muscles in your body. Lauren Bateman states, â€Å"Aerobic exercise means that you need to get continuous and large amounts of oxygen in order to generate energy† (Bateman, 2006-2011), so aerobic training produces energy through glycolysis by using oxygen to break down glucose as part of its metabolic process. Aerobic training should be for individuals whose goals are to lose weight and get slimmer, burn fat and tone their body, improve the circulation of blood and transportation of oxygen in the body, or strengthening and the muscles involved in respiration which is increasing their stamina. Anaerobic training consists of physical activities such as sprinting, jumping, weightlifting, and stress training. These are high intensity exercises that are performed for a short period of time. When performing anaerobic exercises, you activate the fast twitch muscles in your body. As stated by Lauren Bateman, â€Å"Anaerobic exercise such as weight lifting does not require large amounts of oxygen because the activity itself is very brief and intense† (Bateman, 2006-2011), so anaerobic training produces energy through glycolysis by the use of phosphocreatine, stored in the muscles, to break down glucose instead of oxygen as part of its metabolic process. Anaerobic training should be for individuals whose goals are to increase speed, power, strength, body mass, and agility depending on the anaerobic exercises. For instance, sprinting improves speed and power, weightlifting improves strength and body-mass, and vertical jumps improve muscular power and agility. In conclusion, choosing whether to conduct aerobic or anaerobic training depends on the goal that certain individual is trying to achieve. Even though aerobic and anaerobic training both contribute in maintaining overall health, it is very important to know how to distinguish the differences between aerobic and anaerobic exercises to achieve different goals effectively and proficiently. Even though it is important to know the difference between aerobic and anaerobic training, just remember they are also equally important. References Bateman, L. (2006 – 2011). Aerobic Vs Anaerobic Exercise. Retrieved June 8, 2011, from Todays Women and Health Website: http://www. todays-women-and-health. com/anaerobic-exercise. html

Summary Essay Example | Topics and Well Written Essays - 250 words - 135

Summary - Essay Example In the past the business of the company was greatly dependent on Corn Flakes and Rice Krispies. The company considers such dependence to be not very perspective at the same time as business connected with snacks is not very prestigious according to the heads of the company. This attempt to get rid of the dependency on mainstay cereal business was the second after buying Keebler in 2000. According to Kelloggs chief executive John A. Bryant, the potential for increased scale in Europe and a good entry point into snacking in Asia and Latin America (Merced, 2012). Kellogg  is an international company, which operates in 18 countries. It is a multinational company, which adapts to the customers with different cultural backgrounds. The same can be stated about human resource management that has to adapt to the employees from different countries and be very flexible taking into account cultural differences. De la Merced, M. J. (2012, February 16). Dealbook; Kellogg to buy Pringles for $2.7 billion in cash deal. The Ney York Times. Retrieved July 14, 2014 from